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Channel: Thoughts on the Ever-Changing World of Social Media Marketing » brands
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Life of a Social Media Post

In the world we live in there are countless potentials for social engagements. There are the “big guys” of the social world such as YouTube, Google+, Facebook and Twitter. Then, depending on audience,...

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Humans Connect With Humans … Not Logos.

This concept is such and integral part ot a robust social strategy. Social media began with the concept of human connection.  Many brands still look at social as another medium simialr to the...

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When Does a Brand Have the Right to Post?

I am amazed at times at what brands feel appropriate to post about and engage in on social channels. A solid strategy should outline what you should be posting about. That should be places you can make...

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BtoB vs BtoC in Social Media

A few times now I have heard someone ask if I/we have BtoB social experience. In a way I get that. Clients always want to find people and agencies with relative experience. However, in the social world...

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